CRUZI Newsletter V2 April 1 2023

Bye-bye Baggage!

Black Frame rectangle border illustration, Vector design ele

founder's message

Dear Friends,

April 1, 2023

Oh my gosh! What a whirlwind it has been since my last newsletter. I am still in absolute awe of the support I have received from all over the world. The well-wishes, feedback, and....yes, orders! I am forever thankful to those of you who have purchased a CRUZI.

I cannot tell you how important it is to have a network of people who believe in you so much that they step forward and purchase, share socials, and begin the word-of-mouth campaign that is absolutely vital to the success of a start-up. In this month's newsletter, I am going to share a bit of info on early adopters and why/how they are vital to a start-up company.

PLEASE — keep it up. Share, talk, tell my story,

and if you need a CRUZI— order one!

I am 100% behind taking CRUZI global and my success depends upon your support!

- Gina Dillon xx,

Early Adopters and CRUZI

What are they and why are they so important to a new business? American sociologist Everett Rogers has a theory called the Diffusion of Innovations which explains how, why, and at what rate new products/ideas spread. You see, Innovators like me (2.5% of the market) depend upon Early Adopters (13.5%) to spread the message through their social systems.Early Adopters who believe in the product and share their belief, influence the Early Majority (34%) to also adopt. The more comfortable Early Majority becomes with the product, they in turn, influence the Late Majority (34%).

For a new product to thrive it must be widely adopted via social channels. The strongest, most dependable channels are the ones that believe in the inventor.

You are my influencers!